Privacy Policy

Effective Date: August 24, 2026

Eat Sleep Breathe Myo (“ESB Myo,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information and, where applicable, personal health information entrusted to us.

This Privacy Policy explains how we collect, use, disclose, safeguard, retain, and otherwise handle information when you visit our website, communicate with us, book an appointment, complete forms, make a payment, or receive services.

Information We May Collect

Depending on your interaction with us, we may collect information including:

Name
Email address
Telephone number
Date of birth
Parent or guardian information where applicable
Billing and transaction information
Appointment and scheduling information
Health history and information relevant to services
Information regarding oral function, breathing, sleep, habits, symptoms, and related concerns
Photographs, videos, or recordings where separately authorized and appropriate
Information submitted through intake, assessment, consent, or contact forms
Communications between you and ESB Myo
Technical information such as IP address, browser, device information, cookies, and website activity

We seek to collect only information reasonably necessary for identified purposes.

How We Use Information

Information may be used to:

Respond to inquiries
Determine whether our services may be appropriate
Schedule and manage appointments
Provide consultations, assessments, therapy, education, and follow-up services
Develop and monitor individualized programs
Communicate regarding appointments and care
Process payments
Maintain appropriate records
Coordinate with other healthcare professionals when authorized or otherwise permitted by law
Operate and improve our website and services
Meet professional, regulatory, insurance, legal, and record-keeping requirements

Consent

Where required, we obtain consent for the collection, use, and disclosure of personal information or personal health information.

Consent may be express or implied where legally appropriate and may be withdrawn, subject to legal, professional, contractual, or record-retention requirements.

Withdrawal of consent may affect our ability to provide certain services.

Personal Health Information

Where ESB Myo or a practitioner is subject to Ontario's Personal Health Information Protection Act, 2004 (PHIPA), personal health information will be handled in accordance with applicable PHIPA requirements.

PHIPA applies to virtual care just as it does to in-person care when the provider is subject to the Act.

Service Providers and Technology

We may use third-party providers to operate our business, including platforms for:

Website hosting
Online booking
Payment processing
Electronic forms
Email
Video conferencing
Data storage
Business administration

This may include Wix, Zoom, payment processors, and other technology providers.

Information may therefore be processed or stored outside Ontario or Canada. Information processed in another country may be subject to the laws and lawful access requirements of that jurisdiction.

We take reasonable steps to select and use service providers appropriate for the nature and sensitivity of the information involved.

International and Cross-Border Clients

If you are located outside Ontario or Canada, information may be transmitted across provincial or international borders in connection with your inquiry, booking, payment, or services.

Additional privacy laws in your jurisdiction may apply.

Disclosure

We do not sell personal health information.

Information may be disclosed:

With your consent
To service providers assisting us in operating the business
To healthcare professionals involved in your care where authorized or legally permitted
When required or permitted by law
Where necessary to address serious safety concerns or emergencies
For other purposes authorized by applicable law

Security

We use reasonable administrative, technical, and organizational safeguards appropriate to the sensitivity of information under our control.

No electronic communication or storage system can be guaranteed to be completely secure.

Access and Correction

You may request access to or correction of personal information maintained about you, subject to applicable legal exceptions.

Retention

Records are retained only for as long as reasonably necessary and/or as required by applicable professional, regulatory, insurance, tax, or legal requirements.

Records are disposed of securely when appropriate.

Children and Minors

Where services are provided to a minor, consent from a parent or legal guardian may be required depending on the circumstances and applicable law.

Privacy Questions and Complaints

Questions, access requests, correction requests, or privacy concerns may be directed to Eat Sleep Breathe Myo using the contact information provided on our website.

We will review privacy concerns in accordance with applicable law.

Changes

This Privacy Policy may be updated periodically. The current version and effective date will be posted on our website.

Canadian privacy rules emphasize accountability, identified purposes, consent, limiting collection/use/retention, safeguards, openness, access and mechanisms for challenging compliance.